According to study, the Olympics ‘Brand’ is valued at $47.6bn with an 87% increase since the Beijing Olympic Games in 2008 (where it was valued at $25.4bn).
The Olympics ‘Brand’ is the 2nd most valuable brand in the world and beaten only by Apple valued at $70.6 billion, a study launched Wednesday by Brand Finance estimates.
Some of the key findings in the study include:
*The Olympics ‘Brand’ is worth more than all of its major sponsors including Samsung, GE and Coca-Cola.
*The Olympics is the most valuable brand of Greek origin and worth 134 times more than the National Bank of Greece (worth just $354m).
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